Minimaginative
Founded by Japanese architectural and industrial designers Naoki Ono and Yuki Yamamoto, YOY explores the storytelling possibilities of minimalism, with "between space and object" as its design theme.
Some of YOY's new products include the Float II table and floor lights, where the lampshade appears to be magically supported its flex cable which winds its way gracefully down a sleek metal rod base. Wind is a wooden window frame with concealed fans around the edges which create a gentle breeze to send the net curtain aflutter, an ingenious installation which creates the illusion of space and air even in a stuffy, windowless room. YOY also designed a new version of the Cotodama Lyric Speaker, a clever device which displays the lyrics of the song being played in a beautiful, hypnotic display. We also like the Paint light, a seemingly blank canvas which, when switched on, lights up a stroke pattern as if it was painted in light. These are imaginative designs sure to silence even the most ardent critics of minimalism.
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Product Inspiration
Minimalist can be fun and creative too, just look at the Softer Than Steel bench from Desalto, the Supernatural chair from Moroso and the Luna cabinet from Coedition.
For sleek, stylish and imaginative lighting try the Lampscapes suspension light from Frederik Roije, the Olo table light from Moustache and the I.Rain Montgolfiere from Blackbody.
Concrete accessories such as the Concrete Cloud toilet paper holder from Lyon Beton are a great way to add some personality to a minimalist space. The Pipework London Tube Map wall hanger from Nick Fraser and the Butler umbrella stand from Ghidini 1961 would look great too.
