Magical Minimalist Designs by YOY
Founded by Japanese architectural and industrial designers Naoki Ono and Yuki Yamamoto, YOY explores the storytelling possibilities of minimalism, with "between space and object" as its design theme.
Some of YOY's new products include the Float II table and floor lights, where the lampshade appears to be magically supported its flex cable which winds its way gracefully down a sleek metal rod base. Wind is a wooden window frame with concealed fans around the edges which create a gentle breeze to send the net curtain aflutter, an ingenious installation which creates the illusion of space and air even in a stuffy, windowless room. YOY also designed a new version of the Cotodama Lyric Speaker, a clever device which displays the lyrics of the song being played in a beautiful, hypnotic display. We also like the Paint light, a seemingly blank canvas which, when switched on, lights up a stroke pattern as if it was painted in light. These are imaginative designs sure to silence even the most ardent critics of minimalism.
Shop the Style
Concrete accessories such as the Concrete Cloud toilet paper holder from Lyon Beton are a great way to add some personality to a minimalist space. The Pipework London Tube Map wall hanger from Nick Fraser and the Butler umbrella stand from Ghidini 1961 would look great too.
Also in Do Blog
Those who doubt the uplifting power of colour should look no further than this jewel-box of an apartment in the Navigli area of Milan designed by Studio Tenca.
The new Mexico City office of Broissin architects offers some clues on what workplaces may look like in the future now that the COVID crisis has demonstrated the feasibility of working from home, sending the office sector into crisis.