About Us

We believe in the uplifting power of good design. The way it stirs your emotions, dares you to dream and inspires you to change. That’s why we founded Do, to help you create your ideal lifestyle by offering great products and design inspirations with friendly, knowledgeable service.

Do Philosophy

We offer a carefully edited range of furniture, lighting and accessories focusing on well-designed and high quality products that fit our styles. We welcome approaches from new brands and designers and we especially like to support emerging talent through our Do Masters programme.

We know it is easy to get lost in the sea of products out there. This is why we work with specific styles to organise our products, make it easier for you to access our design inspirations and to help you define your own style. You can read more about our styles here.

We started Do as a physical shop in 2006, spending 4 years in Soho and 5 years in Covent Garden. In 2015 we decided to close the physical shop and focus online in order to bring more products and inspiring content to more customers in a more relevant way through all digital channels. We celebrated our 10th anniversary in 2016 and can’t wait for the journey and adventures in the years to come!

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