The team at Design School Kolding had created what looked like a supermarket on a quiet street in the Ventura-Lambrate district of Milan during the Milan Design Week. The walls were lined with utilitarian shelves on which packets and jars of merchandise were stacked neatly. In the middle of the shop was an attractive display of fresh produce, with stacks of cabbages, lettuces and other vegetables.
This, however, was no ordinary shop. All the products were fake, made using scrap materials supplied by 14 different Danish companies including Kvadrat, Ecco and Republic of Fritz Hansen. These odd bits of fabric, gel wax, plastic and even mink fur were painstakingly transformed into everyday grocery items from fresh meat, cans and bottles to packets of pasta and crisps. They were so beautifully made and realistic that one could have been easily fooled, especially after a few drinks too many.
Behind the surreal artistry is a serious message on how companies in the design world are increasingly seeing sustainability and recycling as an integral part of their businesses. We applaud and commend this feast for the eyes (if not the stomach).
Create your own quirky design scheme using furniture with a sense of make believe, such as the Bordbar airplane trolley, the Twine coffee table from Casamania and the Smokestack fireplace from Frederik Roije.
Surreal, unexpected accessories is a great way to lighten up a design scheme. Try the Multidish from Seletti, the Transmission candle holder from Diesel Living and the Crate Labels wallpaper from NLXL.
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