Not Another Magazine by Sara Sturges and Daniela Treija

October 28, 2015

No More Marble Please

As Sara Sturges and Daniela Treija, who just graduated cum laude from the Design Academy Eindhoven observed, "it's absurd how repetitive design trends have become".  Fed up with seeing yet another light / decorative object / mobile phone case made of marble?  Or copper?  Or what about the young designers' pet hate - pineapples used as props in photoshoots?  One can blame it on the ease of image-sharing with the advent of social media sites such as Pinterest and Instagram, but the fundamental issue is the dearth of creativity from many designers and stylists and the unwillingness of many businesses to take commercial risks with genuinely new, creative ideas.  Sturges and Treija's graduation project pokes fun at this by allowing users to vote for the most overused design cliche on social media, with the winner featured in a monthly magazine called Not Another.  It's a thought-provoking reminder on the importance of creativity which we fully applaud.

Part of the Design Academy Eindhoven 2015 Graduation show.

 

Links

http://sarasturges.com/notanother/

Shop the Style

 

Product Inspiration

Baobab Coffee Side Table  Asterisco Table Light   Rememberme Chair   Fish Design Spaghetti Bowl - Blue


Also in Product Ideas

Design Academy Eindhoven 2021 Graduation Show Highlights

November 03, 2021

Design Academy Eindhoven 2021 Graduation Show HighlightsAs the world slowly re-emerges from the pandemic, it is gratifying to see long pent-up creative forces being unleashed. None more so than the graduation show of the Design Academy Eindhoven.

View full article →

The Art of Light by Lindsey Adelman

September 20, 2021

The Art of Light by Lindsey AdelmanAmerican designer Lindsey Adelman recently captivated the crowds at the Alcova exhibition in Milan with her Paradise collection of lights, a marriage of artisanal craftsmanship with industrial components.

View full article →

Objects by Destroyers / Builders

August 05, 2021

Objects by Destroyers / BuildersBelgian designer Linde Freya Tangelder, founder of Destroyers / Builders, is inspired by architecture and the possibilities of materials. Her collection of furniture and accessories resemble heroic feats of construction.

View full article →

Customers outside the UK (including EU customers):

All our product prices include UK VAT of 20%, which you don't have to pay! The VAT will be deducted from our product prices at the Checkout. Please see our Terms & Conditions for more details.