Honda's Great Journey

April 28, 2016

Around the World in Seven Vehicles

Honda's Great Journey

Great design ideas build great brands, a principle embraced by Honda with their latest design concept to promote driverless vehicles.

The idea is simple: design a driverless vehicle capable of ferrying passengers in style around the world, tracing mankind's migration from the plains of Africa up to Asia and across the ocean to North and South America.  The designers, led by Map Project Office and Morihiro Harano of Mori Inc, quickly realised that this epic journey cannot be made in a single vehicle.  Instead they designed seven vehicles, each tailored to a specific type of terrain.   We particularly like the Safari Drifter, a camper van lookalike complete with a roof-mounted viewing platform which can be attached to a hot air balloon for a more elevated view.  Even creature comforts are catered for, hence the hammock at the back of the Island Hopper amphibious vehicle and the integrated hot tub of the Tundra Sled which, rather improbably, is powered by a team of husky-like wheel / drones.

These fun and fantastical designs, brought to life with stop-motion movies created by Petr Krejci and Ogle Models, may seem whimsical but nevertheless serve to showcase futuristic technologies under development at Honda, including driverless vehicles, fuel cells and drones.  Above all, they inspire us to dream about the future, which is what great design can do. 

Honda's Great JourneyHonda's Great Journey

Links

http://hondagreatjourney.com

http://mapprojectoffice.com/work/honda/

http://mori-inc.jp

http://www.petrkrejci.com

http://www.oglemodels.com/honda-great-journey/

Shop the Style

Romantic Style

Product Inspiration

Furniture with imaginative designs and interesting inspirations make wonderful talking points.  The Chubby Chic armchair from Diesel Living, Twine coffee table from Casamania and Toadstool sofa from Missana all tell their own stories.

 
 

 

The Lampscape suspension light from Frederik Roije, the Mini Mikado floor light from LZF and the Cave table lamp from Moustache are similarly evocative of their inspirations.

 
 

Inspired by travelling?  You will no doubt enjoy the Cosmic Lunar sugar jar and spoon set by Diesel Living, the Superbag backpack by Nava and the Mini Speedy Le Mans toy car from Playforever.

 
 

Also in Inspired by...

Heisenberg Objekts by Fabian Oefner

May 10, 2021

Heisenberg Objekts by Fabian Oefner

Connecticut-based artist Fabian Oefner is preoccupied with the boundary between space, time and reality. He is also in possession of a very sharp cutting device, which he uses to slice everyday objects into bits and pieces. 

View full article →

Emotional Kintsugi by Glen Martin Taylor

July 09, 2020

Kintsugi is the ancient Japanese art of seeking beauty from imperfections by mending broken ceramics with gold lacquer. Artist Glen Martin Taylor has taken this one step further by incorporating an array of unusual found objects with broken porcelain pieces, some of which carry strong personal emotional significance.

View full article →

Empire by Rone

March 01, 2019

Empire by RoneRone is a Melbourne street artist best known for his haunting images of stylised women's faces, which always seem to project an air of wistful melancholy. His latest project, Empire, amplifies this into a deeply immersive experience which promises to evoke profound emotions.

View full article →

Customers outside the UK (including EU customers):

All our product prices include UK VAT of 20%, which you don't have to pay! The VAT will be deducted from our product prices at the Checkout. Please see our Terms & Conditions for more details.