Not Another Magazine by Sara Sturges and Daniela Treija

October 28, 2015

No More Marble Please

As Sara Sturges and Daniela Treija, who just graduated cum laude from the Design Academy Eindhoven observed, "it's absurd how repetitive design trends have become".  Fed up with seeing yet another light / decorative object / mobile phone case made of marble?  Or copper?  Or what about the young designers' pet hate - pineapples used as props in photoshoots?  One can blame it on the ease of image-sharing with the advent of social media sites such as Pinterest and Instagram, but the fundamental issue is the dearth of creativity from many designers and stylists and the unwillingness of many businesses to take commercial risks with genuinely new, creative ideas.  Sturges and Treija's graduation project pokes fun at this by allowing users to vote for the most overused design cliche on social media, with the winner featured in a monthly magazine called Not Another.  It's a thought-provoking reminder on the importance of creativity which we fully applaud.

Part of the Design Academy Eindhoven 2015 Graduation show.



Shop the Style


Product Inspiration

Baobab Coffee Side Table  Asterisco Table Light   Rememberme Chair   Fish Design Spaghetti Bowl - Blue

Also in Do Blog

Trousdale Estates House by Jamie Bush + Co and Dennis Gibbens Architects

September 23, 2021

Trousdale Estates House by Jamie Bush + Co and Dennis Gibbens ArchitectsTrousdale Estates has been home to countless celebrities. Jamie Bush and Dennis Gibbens were commissioned to renovate one of the houses in the neighbourhood and took their inspirations from Hollywood glamour and mid-century style.

View full article →

The Art of Light by Lindsey Adelman

September 20, 2021

The Art of Light by Lindsey AdelmanAmerican designer Lindsey Adelman recently captivated the crowds at the Alcova exhibition in Milan with her Paradise collection of lights, a marriage of artisanal craftsmanship with industrial components.

View full article →

Villa B by Powerhouse Company and Liaigre

September 10, 2021

Villa B by Powerhouse Company and LiaigrePrestige and wealth often go hand in hand with ostentations displays, but true class is best conveyed with utmost discretion. A case in point is Villa B, designed by the architects at Powerhouse Company and interior designers at Liaigre.

View full article →

Customers outside the UK (including EU customers):

All our product prices include UK VAT of 20%, which you don't have to pay! The VAT will be deducted from our product prices at the Checkout. Please see our Terms & Conditions for more details.